Thursday, November 28, 2019

Why Does Business Needs To Have Knowledge on Various Documents?



"Never forget that you have only one chance to get first impression-with investors, customers, and marketing."  - Natalie Massenet

· Your Business Documents is the lifeline of your business operations
· Poor documentation is devastating for the company reputation.
· Users need less than a minute to make a decision about the documentation and therefore about the product.

     It's a huge task to start a new business. A business owner cannot afford to make any errors in early-stage as a petty mistake or an uncalled decision can make them suffer for a really long time and live in resentment.
      One of the most difficult parts of starting a business, and one of the least intuitive, is the drafting proper business documents.  Because you need documents to start, operate and expand a business.


What are Business Documents?
       An enterprise’s business documents include invoices to customers, price lists, offers, Employee offer letters, etc. In addition to information about contractual terms and conditions, the legal form of the business, the company's location, its corporate identity number and VAT number also make up the business documents.
    A company uses documents to communicate, conduct business and assess its performance. Business documents range from complex legal agreements to brief email messages. Business Documents play an essential role in protecting the interests of the business and business owners over the course of a company’s lifetime.
      Since documents provide proof of an organization’s dealings and may be referred to for years to come, So It is important that they are well written.

Why it is important?

Written agreements make things easier
       A written agreement makes things easier for the seller and the purchaser, and reduces the risk of the parties interpreting the content of the agreement differently.
    It is easier to specify details about the product or service and other contractual terms and conditions in a written agreement. It may be difficult to remember the terms and conditions and even more difficult to prove them in the absence of a written agreement.
        Business records are often part of the image and advertising of your company. The company will use many business documents, such as invoices and deals, several times.
       The content of business documents can also form the basis of the contracts that your enterprise enters into with customers, suppliers and other parties.

Benefits of Proper Business Documents

Documentation instils trust within your business
      Documentation tells the story of a business; its origins, intent and the journey it’s taking to achieve its ambitions. Contracts serve as a gateway through which your business can enter new markets and expand its reach; other paperwork validates your current position and gives your investors and customers assurance.

Documents unlock opportunities
        Official records and up-to-date paperwork projects an excellent image of a company – with more than just the relevant regulatory bodies. Opportunities to secure lucrative contracts, subsidies and various opportunities are inextricably linked to the quality of the documentation.

Here we are providing some of the lists of necessary documents to facilitate business

Docs to Facilitate Inside Operations

Board Consent: Any startup should operate with their board's cooperation, and in order to do so, you should set up a standard mechanism by which the board's consent is obtained. This can a number of different forms, so make a decision based on your circumstances.

Operating Agreement (Founder's Agreement): This is one of the standard forms to be completed before any major business is completed. Founder and co-founder conflicts are inevitable, and they are much more complicated and chaotic when you don't have a clear understanding of initial ownership splits, who brought to the partnership which property/skills, who controls initially IP, and so on.

Technology Assignment Agreement: proprietary technology development is often part of a start-up environment, making it vital to have a standard the form that assigns IP rights to any technology developed for the business to the business.

Docs to Facilitate Outside Operations

Employee Contracts and Offer Letters: Such documents are often considered a luxury for new businesses. In order to prevent future misunderstanding between the employer and its employees, an employment agreement is used to determine the set of obligations and expectations between the two parties. Using employee agreement templates, you can set a contract that will prevent an employee from leaving the company too soon

Non-Disclosure Agreements (NDAs): NDAs protect new businesses in lots of ways.NDAs also gives you the freedom to ensure that your current workforce does not go to a competitor and take your business with them. Use early and frequently.

Business Letters for Outside Communication
Business letters are used to communicate outside the office with individuals. Recipients may include clients, other business colleagues, service providers, and business counselling professionals, government officials, and job applicants.

Transactional Documents to Conduct Business with Clients
    To transact business with its clients a company uses documents. These documents may be formatted as a form, such as an order form, transmittal page, invoice or receipt for saving time. The types of payment documents used vary slightly depending on the nature of a company.
      A company uses documents to communicate with its clients. These documents can be formatted as a form, such as an order form, transmission page, invoice or receipt, in order to save time. The types of transactional documents used vary slightly depending on the nature of business. Companies enter into agreements and contracts with others in other fields; these papers could be drawn up by the attorney of the organization.

List of all type of documents
a)      Agreement between Independent Contractor and Service Provider
b)      Appointment Letter for Non-executive Independent Director
c)       Appointment Letter- Startups
d)      Articles of Association (AOA)
e)      Board Minutes
f)       Consultancy Agreement
g)      Contractor Agreement
h)      Employee Offer Letter
i)        Employment Contract
j)        Founders’ Agreement
k)      Freelance Contractor
l)        Hiring Employees and Processing Payrolls in Startups
m)    Letter of Intent
n)      Letter Proposing Payments in Installments
o)      Loan Agreement
p)      No Objection Certificate (NOC)
q)      Non-Disclosure Agreement
r)       Partnership Deed
s)       Purchase Order
t)       Rental Agreement
u)      Resignation Letter- Startups
v)      Sales Agency Agreement
w)    Services- Terms and Conditions
x)      Shareholder’s Agreement
y)      Website or Mobile App Privacy and Refund Policy

Summary
      Whether you are running a small or big business, a limited company, a general partnership, or a major corporation, securing all the business documents stated above is highly beneficial when opening your business. Generally, the majority of people tend to form their opinion about the enterprise and its products based on the quality of the company’s documentation. To help them meet their needs, you need properly-structured documents to help shape the company's best image.
      Since the documents are part of the image of your business, it may be worthwhile to put some time and effort right from the start to produce good models for them.

Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon(E), Mumbai, Maharashtra 400065

About Prakash Bhosale:- 


Prof. Prakash Bhosale is the entrepreneurship consultant for startups. He is a serial IT, Media entrepreneur  & leading business consultant He has Over 15 years of experience in education, corporate, IT, e-Marketing, Consulting domain. He is a columnist on business & entrepreneurship with newspaper, magazines, portals, published over  1100 articles. He is the writer of the 4 books on business, entrepreneurship, business ideas. He also guides   PhD fellows, business plans, DPR preparation.

Phone: 08355979232, 09867806399

Follow us on Facebook  (Click Here)

Whatsapp Me:- 8355979232

Wednesday, November 27, 2019

How to Generate New Customers via Prospect Marketing?

 




Just like you can’t plan a party without a guest list and, likewise, you can't start or run a business without making a list of potential customers or clients.

     Many successful small business owners are continuously looking to expand their customer base and grow their businesses. Business growth can be a difficult and long-term process, though. One of the foundational elements of growing a business is having access to a steady stream of sales leads.
        A sales lead is a person, or business if you have a company that sells to other businesses (B2B) that has an interest in the products or services you are selling.
Selling is by no means the same as it was 20 years ago where things were a lot more laboured and paper-heavy. The wonders of technology have allowed salespeople to work at a faster rate, which also quickens the selling process. One of the processes is prospect marketing.

What is prospecting?
     Prospecting is the process of identifying potential prospects for your business. It’s all about building a list of people who are potentially interested in your products and services and then reaching out to them.
      When you reach out and get a response you qualify them. Those who show interest to move toward the next stages of the sales pipeline are your prospects. These are the people who will hopefully buy from you and become your customers! After all, the end goal of prospecting is to turn as many prospects as possible into paying customers.

What is a sales prospect?
     A sales prospect is a potential customer, someone that is likely to buy what you’re offering. They have been qualified so you know there is a good chance they’ll buy your product or service.

Leads – generate a list of potential customers for your business
Prospect – qualify those leads
Sales – convert prospects into sales

Indirectly you need to build prospects to build sales!

How do you build prospect list for sales?
      Your prospects list is one of the most valuable assets you’ll build as it is the foundation of successful sales outreach.

1 - Define your target market
      This is a crucial step in the outreach process. If you’re reaching out to the wrong audience it won’t matter how good your marketing efforts are. You just won’t get the results you’re after. So invest some time into figuring out who your ideal customers are. For businesses, identify the locations, industries, sizes, and business models for your best customers. For individuals, look at specific demographic information, including age, income, location, and other information.
      A more efficient and effective method of marketing is to first, define the most likely buyer of your product or service.  Take the time to understand who your target the market is so you don’t waste your time or money finding and selling to the wrong customers and clients.
a) Research your existing customers to work out the ideal profile
b) Identify their business type, business size, the role of the person that purchased your product, etc.
c) Find out why they made a decision to buy
d) Build a sample list, do some outreach to see if you get results, and then ramp up.

2- Build a Potential Customer and Client List
     Listing people you know is a good place to start as you can make a quick sale and get referrals. But there are other sources from which to start your potential customer list. Here are just a few:
  •      Existing customers: If you've already made a few sales, call upon your existing customers to see if they need more of your product or service. Selling to an existing happy customer is easier than generating a new one.
  •     Internet Research: This is ideal for business-to-business (B2B) businesses. If you know the ideal customer or client, you can go online and search for them, and then reach out to them directly. While you can do this online for all businesses, it works particularly well for doing local searches of businesses you want to work with. Social media is another great way to connect with potential businesses you'd like to work with, especially LinkedIn.
  •    Trades Shows or Craft Fairs: Events are a great way to network with other businesses that may fit your market (in B2B) or generate new customers and prospects through an exhibit if you sell to the end consumer (B2C). Even if you don't make a sale, events can allow you to build your contact list.
  •     Speaking: The easiest way to show off your expertise is speaking, either at a conference or by setting up your own workshops. If you're nervous about speaking, consider joining a panel at an event.
  •     Community Networking Events: If your the business focuses on B2B sales, consider joining your local Chamber of Commerce. Where you can network with other local businesses, attend workshops and more. Another option is to join groups involving your target market.
  •       Social Media: Many service-based businesses find social media one of the best places to connect and build a relationship with potential clients and customers. Do you have social media followers on Twitter, Facebook or LinkedIn? While you don't want to annoy them with constant sales messages, you can interact and converse with them, increasing their awareness of you as well as building a relationship.
  •      Purchase a Lead List: While this can be expensive and often achieves low results, if you're in a bind, you can purchase mailing or contact lists of prospects that fit your target market (demographics, location etc). Do a Google search for "mailing lists" and you will find dozens of companies. In most cases, businesses use this list for direct mail marketing, but you can also call or email if those form of contact information is provided. 

3-      Make Contact 

Over The Phone or mail: Once you have a list of potential clients, it's time to reach out. Cold calling scares many people, but if you lead by asking what they need and then present your product or service as a solution, you'll have better results. Asking questions and presenting your product or services benefits turns the focus of the call onto them instead of you. Finally, if an individual says they are not interested, ask them if they know of someone who might be and get a referral.

      4-      Follow-Up and then Follow-Up Again
     The fortune is in the follow-up. You're going to hear “no” a lot. For some people, that “no” is firm. But for others, the “no” is only “no” for now. Many business owners hear “no” and give up. But 80% of sales are not made on the first, second, or even a third contact! It can take five or more contacts to achieve a sale.
Keep track of your communication with various leads and prospects by using some sort of free CRM database. Create calendar reminders to follow-up in the future with those who said no.

Summary
       The system for getting clients and customer is straight forward. You need a way to entice them to learn about you through your marketing efforts, then you need to build a relationship with them that will hopefully, lead to a sale.
If you spend the time identifying the right audience you can get great results from your sales outreach. But if you don’t have a relevant list of prospects and an efficient process to get this data, even the best marketing efforts will fail to deliver results.

Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon(E), Mumbai, Maharashtra, India- 400065

About Prakash Bhosale:- 


Prof. Prakash Bhosale is the entrepreneurship consultant for startups. He is a serial IT, Media entrepreneur  & leading business consultant He has Over 15 years of experience in education, corporate, IT, e-Marketing, Consulting domain. He is a columnist on business & entrepreneurship with newspaper, magazines, portals, published over  1100 articles. He is the writer of the 4 books on business, entrepreneurship, business ideas. He also guides   PhD fellows, business plans, DPR preparation.

Phone: 08355979232, 09867806399

Follow us on Facebook  (Click Here)

Whatsapp Me:- 8355979232

Risk Management ! A key to success for startups !!






"Sense and manage problems in their smallest state, before they become bigger and turned out to be lethal."

  • Reduce revenue leakage which supports an increase in revenue
  • Improve stakeholder confidence and trust
  • Increase the probability of achieving goals


Your business operates in highly uncertain environments. This uncertainty brings a high level of risk to your company. Risk management is the identification, evaluation and mitigation of potential risks that can have adverse effects on a business. Early recognition and mitigation of risk is a critical factor for success in startups businesses, as the cushion for absorbing failure is relatively low.

As per the survey, just 44% of small businesses stick around for four years or more. One main reason so many go away is Poor risk management.

While it is essential to concentrate on the positive aspects of your business, but it is foolish to overlook potential future risks that might damage your company in the blink of an eye.

 The Uncertainty factor
The risks can emerge from uncertainty about different parts of the business, such as
1- There is no guarantee that customers will like your products or services enough to purchase them.
2- Entrepreneurs frequently borrow money to finance their venture in its earliest stages; there is a chance that they will not make sufficient profits to be able to pay these loans back.
3- As a business grows, the founders will have to delegate responsibility for certain tasks to employees whom they do not know well. The employees bring uncertainty and risk related to their skills and performance.
4- Entrepreneurs do not know the correct price for their product at the beginning; they may have to raise prices or change their business model, running the risk of alienating customers.
5- Whenever a business ventures into a new market or launches a new product line, there is risk involved with the logistics and geography.
So it is necessary to secure your company against such risks in order to ensure future success.

Assessing and Managing Risks

1-Financial Risk
Running out of cash is often the endpoint in the life of any business. Knowing where your cash is coming is important.
You also need to ask yourself some important questions like what you would do if
1-The cost of your raw materials or suppliers could rise suddenly.
2- Your biggest client went away or your most popular product stopped selling overnight
3-A slowing economy could reduce the demand for your firm’s product or service
While you can't anticipate all future risks, it is best to be prepared against the ones you can predict. One way to minimize your financial risk and give yourself a long runway is to take funding when it is available and keeping it in reserve.

2-Market Risks
Market risks refer to finding answers of questions such as, Is there a market for the product? How do you get customers? What about the competition?
The simplest way for entrepreneurs to mitigate market risk is to avoid perfection. When your product becomes good enough to make some customers reasonably happy, get it into the market where it can start generating cash flow and feedback.

3-Technology & Operational Risks
Technology and operational risks broadly cover everything having to do with execution, Can your team finalize the product design on a limited R&D budget? Will your product work as intended? Can you find reliable vendors? Can you manufacture it? Can you optimize the logistics of product distribution?do you have a backup plan?
When it comes to execution, there’s no substitute for experience. It’s all about careful planning and watchful management by people who know what they’re doing.

4-People Risks
As your business grows and you delegate responsibility to employees, part of the success of your venture will rest in their hands. The right combination of experience, contacts, and temperament among the founding team can vastly increase a venture’s odds of success.
If you discover that a member of your team isn’t going to work out, you need to fix it quickly before the situation gets worse.

5-Legal & Regulatory Risks
No startup can succeed without legal advice. The list of possible problems with legal or regulatory roots is almost endless, hiring an accountant who will take care of your financial liabilities and protect your assets will prove to be a boon in the future. Similarly, getting an attorney to review your contracts and give you legal advice on day-to-day affairs is just as important.

Summary
When you’re starting a company you already know you’ll have a fixed amount of investment upfront, so you know what the total cost of failure would be.For entrepreneurs, anticipating risks and preparing for them can make the difference between failure and success. The key is to quantify risks and come up with some contingency measures
Having a proper risk management strategy prepare the business as much as possible for all factors, known and unknown, that can hinder its success in any way.

Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon(E), Mumbai, Maharashtra 400065

Phone: 08355979232, 09867806399



About Prakash Bhosale:- 


Prof. Prakash Bhosale is the entrepreneurship consultant for startups. He is a serial IT, Media entrepreneur  & leading business consultant He has Over 15 years of experience in education, corporate, IT, e-Marketing, Consulting domain. He is a columnist on business & entrepreneurship with newspaper, magazines, portals, published over  1100 articles. He is the writer of the 4 books on business, entrepreneurship, business ideas. He also guides   PhD fellows, business plans, DPR preparation.

Follow us on Facebook  (Click Here)

Whatsapp Me:- 8355979232

Tuesday, November 26, 2019

How do I prepare myself to become a successful startup CEO?




"There are no secrets to success. It is the combined result of preparation, hard work, and learning from failure"- Colin Powell.


·        Develop your communication skills
·        Be A Great Communicator
·        Be able to think on your feet


Leadership is all about development. Running a startup is one of the most difficult tasks anyone can attempt professionally. If you are the exact same person today, as you were when you founded your startup, you might be in trouble.  Figuring out how to be a successful CEO is the key for entrepreneurs.

Founders often struggle to make the transformation from founder to CEO. Some are with all vision but no administration, while others do not have the correct communication skills or don't know how to let go of the reins. It's a sensitive exercise in careful control, and for many, the difficulties of running an organization are sometimes too much even for individuals who constructed successful organizations from nothing.
In today’s twenty-first-century business world, you have to be constantly on your feet trying to think of new ways to outdo your contemporaries. There are numerous startup companies evolving each and every day and it is the responsibility of the CEO to make sure that everything runs in a smooth and efficient manner.

Here some of the tips that can help you to become a successful startup CEO


3 most basic traits for a successful CEO


Manage money

Convincing people to invest capital in your startup conveys a very strong message to the market. Understanding who, when and how to raise capital is extremely important. Running out of money is likely to be the most problematic situation in a startup. Markets can change, so focus on earnings before interest, tax, depreciation, and amortization (EBITDA) when and where you can. There are exceptions to that rule, of course. In any case, the sooner you can pursue profitability, the sooner you’ll be on much better-arranging terms with any funding source.

Manage time (Identify what matters most)

Many things will compete for your attention in a single day, but you have to decide which thing is most worthy of your time before deciding how to spend it. Think about what is most important in your life and assign enough time for things that matter.
Once you identify your top priorities, other minor pursuits will fade in importance. Some activities will need to be excluded from your schedule, you should learn to say no when needs.

Manage People.

This is one of the best things you can do, manage anyone you can, even if it's not perfect. The Majority of the job of a CEO is recruiting a team, leading a team, empowering a team, convincing a team.  This team will include investors, the public, press, etc. your company is the combined vision of many people, you can only define success in terms of what's best for the company, not for you. So you learn to manage people whenever possible.

Other lists of things which are important

Hiring the right people

As a CEO the key is to try to hire every individual on the team should be better than you, if possible.  This isn't a threat.  It's an approach to make your value worth 100x more.  Don't just hire your friends, and don't hire people that make you look good.  Hire individuals fiercely better than you that look act and feel different.

Set high goals

The biggest enemy of the progress is a comfort, so Start big and set big bold goals for yourself and your team, Stretch staff beyond their limits. Initially they may complain about it, but in the end, they will thank you for it. Try to build your client base by four to five per cent every week and supervise these objectives by having an active management role.

Be patient.

Success certainly won't happen overnight, and it won't happen for a couple of years. As a startup founder, it's basic to know the difference between a great idea and a great company. So decide now that you're all in, and don't give up when the going gets tough.

Try to Care More About People.

 This is one of the top mistakes first-time CEOsOften make. They forget to care about the people, their team.  They just assume everyone should be as committed just like they are.  But everyone else can't be.  You aren't going to double your EQ overnight.  But attempt a couple of things.  Say "Thank You" whenever possible.  Give increments more often.  Give spot rewards more often.

Summary

Running a business isn't for everyone, No one is perfect. Unlike any other job, the startup CEO has to come up with versatility of skills, high-risk tolerance, and incredible work ethic. Founders shouldn't get discouraged by a few mistakes along the way. You have to learn how to do a lot of things beyond your core strengths and interests. You should probably deal with a cap table, assess potential markets, and track your finances.

The key is finding the teachable moments that show you the lessons you need to learn to become better and avoid making the same mistakes.

Address: Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon(E), Mumbai, Maharashtra 400065
Phone: 08355979232, 09867806399


About Prakash Bhosale:-
 

Prof. Prakash Bhosale is the entrepreneurship consultant for startups. He is a serial IT, Media entrepreneur  & leading business consultant He has Over 15 years of experience in education, corporate, IT, e-Marketing, Consulting domain. He is a columnist on business & entrepreneurship with newspaper, magazines, portals, published over  1100 articles. He is the writer of the 4 books on business, entrepreneurship, business ideas. He also guides   PhD fellows, business plans, DPR preparation.

Follow us on Facebook  (Click Here )

Whatsapp Me:- 8355979232


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