𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐂𝐀𝐂 𝐂𝐞𝐢𝐥𝐢𝐧𝐠𝐬 𝐃𝐫𝐢𝐯𝐞𝐧 𝐛𝐲 𝐄𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐅𝐢𝐫𝐬𝐭-𝐄𝐌𝐈 𝐒𝐮𝐫𝐯𝐢𝐯𝐚𝐥 𝐏𝐫𝐨𝐛𝐚𝐛𝐢𝐥𝐢𝐭𝐲

Static acquisition caps ignore early repayment risk. Forward-looking lenders now calibrate CAC ceilings using predicted first-EMI survival probability to align spend with immediate credit resilience.

 

𝐖𝐡𝐲 𝐟𝐢𝐫𝐬𝐭-𝐄𝐌𝐈 𝐬𝐮𝐫𝐯𝐢𝐯𝐚𝐥–𝐥𝐢𝐧𝐤𝐞𝐝 𝐂𝐀𝐂 𝐰𝐨𝐫𝐤𝐬:

• ·         Reduce early default rates by 20–30%
• ·         Improve risk-adjusted ROI by 25%+
• ·         Prevent overspend on fragile cohorts
• ·         Enable aggressive bids for stable profiles
• ·         Shorten payback cycles materially

 

Survival-driven CAC governance ties marketing intensity to repayment reality.

 

📞 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬: +𝟗𝟏 𝟗𝟏𝟑𝟕𝟐 𝟓𝟔𝟏𝟓𝟎