𝐌𝐮𝐥𝐭𝐢-𝐃𝐞𝐯𝐢𝐜𝐞 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐄𝐫𝐫𝐨𝐫𝐬 𝐈𝐧𝐟𝐥𝐚𝐭𝐢𝐧𝐠 𝐂𝐀𝐂

 

Borrowers often research loans across multiple devices—mobile, desktop and apps—before completing applications. Fragmented tracking misattributes conversions, causing duplicated credit across channels and artificially inflating CAC.

 

𝐖𝐡𝐲 𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐚𝐜𝐜𝐮𝐫𝐚𝐜𝐲 𝐦𝐚𝐭𝐭𝐞𝐫𝐬?

• ·         30–40% of financial journeys involve multi-device activity
• ·         Misattribution can inflate CAC by 15–25%
• ·         Distorts channel ROI evaluation
• ·         Leads to inefficient media allocation
• ·         Masks high-performing acquisition sources

 

Unified identity resolution is critical for precise fintech marketing economics.

📞 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬: +𝟗𝟏 𝟗𝟏𝟑𝟕𝟐 𝟓𝟔𝟏𝟓𝟎