𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐃𝐞𝐜𝐚𝐲 𝐌𝐚𝐩𝐩𝐢𝐧𝐠 𝐛𝐲 𝐎𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 𝐌𝐢𝐧𝐮𝐭𝐞

 

In digital lending, conversion probability declines sharply with each additional minute in the onboarding journey. Mapping minute-level decay helps identify friction points and optimise flow efficiency.

 

𝐖𝐡𝐲 𝐦𝐢𝐧𝐮𝐭𝐞-𝐥𝐞𝐯𝐞𝐥 𝐝𝐞𝐜𝐚𝐲 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐦𝐚𝐭𝐭𝐞𝐫𝐬?

• ·         40–50% of drop-offs occur within first 3–5 minutes
• ·         Each additional minute reduces completion probability by 5–8%
• ·         Pinpoints high-friction steps in real time
• ·         Enables targeted UX and journey optimisation
• ·         Improves overall funnel velocity and CAC efficiency

 

Time-based insights convert onboarding speed into higher disbursal outcomes.

📞 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬: +𝟗𝟏 𝟗𝟏𝟑𝟕𝟐 𝟓𝟔𝟏𝟓𝟎