Cost per Lead
(CPL) measures acquisition activity, but Cost per Disbursement (CPD) reflects
actual revenue-generating outcomes. Progressive NBFCs and fintech lenders
increasingly benchmark growth using CPD, as it incorporates lead quality,
underwriting efficiency and sanction-to-disbursement conversion into a single
profitability-focused metric.
Why Cost per
Disbursement Matters?
* CPD aligns
marketing spend with funded loan outcomes
* High-quality
funnels can reduce CPD by 20–35%
* Lower CPD
improves capital allocation efficiency
* CPD
highlights hidden leakage beyond lead generation
* Better
benchmarking strengthens portfolio profitability and ROI
Cost per
Disbursement provides a more accurate measure of sustainable lending growth
than Cost per Lead.
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